Home Tools of the Trade

Tools of the Trade

Turn Your Twitter Followers Into Friends

Zahara Jade
0
0
What’s better than having friends of your brand? Having friends that are active participants and supporters of your brand on social media! Whether you’ve worked hard to build a solid following on Twitter, or if you’re still getting to that point, it’s important that you focus some of your efforts on building a community out […]

Using Social Media to Find Influencers

Zahara Jade
0
0
Finding influencers within your space can be a laborious process, but the work can definitely payoff. When you are looking for influencers to build relationships with, turning to the popular social media networks is an easy way to identify, and begin interacting with, powerful personalities.  These sites are filled with influencers. Of these sites, LinkedIn, […]

Word of Mouth Marketing – 3 Fundamental Drivers

Zahara Jade
0
0
We all know the benefits of word of mouth marketing, but for anyone launching a WOM campaign, it’s important to understand what propels influencers to spread the word. Understanding these drivers, and structuring your plans with them in mind, will greatly increase the likelihood of success for any word of mouth initiative. According to the […]

{Infographic} Surprising Social Media Facts

Zahara Jade
0
0
Have you ever noticed that no matter how much you learn about social media, there is always new and useful information still to learn? As we’ve all watched the social media big 4 (Twitter, Facebook, LinkedIn, and Pinterest) grow and evolve over the years, we are constantly finding out new information about how people use […]

Wasting Time on Social Media?

Zahara Jade
0
0
Any one who has ever spent ANY amount of time on social media will agree that a big drawback is the amount of time wasted. Open Pinterest only to look up and realize 2 hours have passed? Yep, we’ve been there. Have 25 tabs open as a result of following rabbit trail after rabbit trail? […]

Tips to Build Your Social Media Following, Part 2

Zahara Jade
0
0
Here’s part 2 in Emily’s fantastic series on building your social community. You can find part 1 here. Enjoy! 4. Use proper grammar and punctuation. Improper grammar and/or punctuation screams unprofessionalism. No matter what point you’re trying to get across, it’s really not valid if it looks like your first grader wrote it. Also, nobody is going […]