It’s a bit expensive starting a business no matter how big or small, but it is even more expensive creating a website and generating traffic to promote a small business. Making your business known to the online community is certainly a sure way to boost your small business.
Paid advertising is one of the fastest ways to generate traffic to any small business website, but it is also expensive. Thanks to the internet, there are many different ways of generating traffic to boost small business websites, which also aid in improving customer relationship management. So what can you do to make your site stand out? This article lists various ways that enable you generate traffic to your small business website.
Tips to Generate Traffic
The various methods listed below will not only help you to generate traffic to your website, but they will also aid in improving Small Business Customer Relationship Management (CRM).
- Keyword Research
Having an idea of what your audience is looking for is one of the most important ways to reach your target market. This has been proven to be the most important step to getting traffic to your site. It’s recommended to use this method to boost traffic on your site. Keyword research is also used in marketing automation to target a specific audience.
- Use of Search Engine Optimization
Another method of generating high traffic on your small business site is SEO ranking. Search engines rank your website, and in order to obtain high ranking on a search engine, hone in on the perfectly written content that is SEO-driven. This method is known as Search Engine Optimization (SEO). Using SEO-driven content will help your site to communicate with search engines. In order to get this right, you must learn few HTML basics in order to create Meta tags and heading tags for your web pages.
- Internal linking
Similar to Search Engine Optimization, this method enables you create links from one page to another within your website. It also gives the search engines an indication of what pages your site gives importance to. This makes it easier for the search engine to crawl your entire site for proper ranking.
- Submit a Sitemap
Locating your website on search engines may take months but this process can be speed up by maintaining a Sitemap and submitting it to various top search engines. A Sitemap is similar to giving the search engine written party invitation.
- RSS feeds and Pinging
In order to allow visitors subscribe to your site, which is another method of generating traffic, create an RSS feed. This feed also allows them to subscribe to your website updates. You can ping the sites, thereby enabling other RSS distribution sites know you have new content to send out to the RSS feed directories. This method enables visitors to repeatedly visit your website.
- Article Marketing
Another powerful tool is article marketing. This process enables one to submit articles to various article directories. By writing and including your website links in your articles, there is a high possibility that someone who reads your article will visit your website. This is another great marketing automation, because once your article is read, there a higher possibility of link clicks resulting in website visits..
- Press Releases
Creating and submitting a press release is a good way to generate traffic and publicity. By creating and submitting press releases, you are announcing to the world that you have a website that is open for business. Although submitting a press release isn’t always free, there are some free sites available.
- Use of Social Media Marketing
Known as one of the most well used forms of traffic generation, social media marketing is a great method to consider. Marketing on sites like Twitter, Facebook, LinkedIn and Digg can mean a great deal of success for your business. Keep in mind, it can also be a waste of your time, since results are not always direct. Social media marketing promotes small business customer relationship management as entrepreneurs use this medium to interact directly with their clients.
- Building back links or inbound links
Backlinks are a method that prove to be one of the biggest impacts on website traffic. Link popularity is a key factor in placement of your website on search engine results; therefore, it should be one of the largest parts of an effective small business marketing plan.
- Video Marketing
Research shows that a large amount of people watch videos online daily via YouTube (a Google product). When someone does a search, YouTube videos appear on the first page of most search engines, and always on the first page of Google.com. For this reason, it is a good idea to create a few simple videos that can be featured there. They will potentially generate a flood of traffic and can allow you to communicate more effectively with potential customers.
Marketing Automating for Traffic Methods
Marketing automation involves using software to do all the work we just discussed. You can use software to easily carry out these tasks, save time and energy, and increase your customer relationship management (CRM).
Of course there is a great deal of work to be done, but as you can see, all of the procedures can be done for free. Please note that generating traffic to your site does not happen overnight. It takes time. So be patient, persist and you will make it happen.
Author Bio: Shreyansh Surana is a Tech blogger who writes about CRM, marketing automation and digital marketing. He has more than 8 years of experience in digital marketing. He presently heads the marketing department at Agile CRM.