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Tools of the Trade

What Is Evergreen Content and Why Should You Use It?

Zahara Jade
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Bloggers, writers, influencers, marketers, listen up.  If you have not heard the term “evergreen content”, it’s time to step up your game.  While it’s great to write what you are passionate about and write authentic, unique content from the heart, none of it will matter in the end if no one is reading your articles. […]

Consumer Behavior & Social Media

Zahara Jade
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Thе rise оf social media has brought with in an entirely new marketing avenue for companies. Thе traditional ‘word-оf-mouth’ publicity has bееn replaced bу ‘word-оf-web. Consumers аrе increasingly heading tо social media sites bеfоrе making а purchase, which greatly influences their buying behavior. The reviews and feedback from existing customers found on these sites hold […]