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Mother’s Day Digital Marketing Madness: What Marketers Need to Know in 2016

May 5, 2016

Zahara Jade

Content marketers, bloggers, and influencers: do you ever feel like you’re just a few days behind on the US holiday marketing schedule? Perhaps the following scenario sounds familiar to you, or you can relate. You’re so busy doing what you do best – writing killer copy, slaying the social media scene, connecting with your followers, and […]

Social Media Skills

Outdated Social Media Practices? As If!

April 29, 2016

Zahara Jade

Yesterday I read an article about the outdated practices on social media. In fact, it was titled, “Common Social Media Practices That Are Already Outdated.” I get where the article was coming from, and I am not ragging on the author by any means. Still, I am positing that the practices mentioned in this article […]

Blogging Basics

Hot to Get Your Content Marketing Mojo Back, Baby

April 22, 2016

Zahara Jade

In yesterday’s article, I shared my top five favorite content generation tools for writers, bloggers, and influencers to help cut through writer’s block fog. Sometimes, though, we completely lose the plot (no pun intended), and need help putting the train back on its tracks, so to speak. Many writer’s stories sound like this: you created a monthly […]

Grow Your Influence

Spring Clean Your Social Media: Choosing the Best Platforms to Grow Your Influence

April 15, 2016

Zahara Jade

This week’s Project Influence is brought to you by all of my lovely friends and acquaintances who are crawling out of winter hibernation in time for spring cleaning and a fresh take on life projects. By now most of them, including The Slacktivist (whose journey we will continue to follow next week), recognize that marketing […]

Grow Your Influence

Top 9 Marketing Blogs for Influencers

April 8, 2016

Zahara Jade

Bloggers and influencers are expert content creators. Most influencers are able to create a fair amount of uniquely inspired content, but over time, everyone is imprinted by external stimuli. The things we see, read, hear, smell, and do inspire us all. Just like a writer who perfects his or her skill by becoming a prolific […]

Blogging Basics

How to Make Your Brand (and Blog) Sparkle: Content Creation

March 15, 2016

Zahara Jade

Yesterday I reviewed the basics of branding, which can help boost the image, traffic, and eventually, sales on your website or blog. Naturally the foundation of any solid, successful, sparkling brand is one in which the founders have thought through their brand messaging, company vision, and how these can be expressed on the web. From there, branding comes […]

Grow Your Influence

Morning Coffee Tips: Conducting a Compelling Interview

March 10, 2016

Zahara Jade

As I sip my coffee this morning and write up my weekly spotlight interview, it occurred to me that it’s time to share tips and ideas about interviewing with other content creators. It’s not that you don’t know how to interview, but maybe you don’t even realize that you should be doing interviews, or you don’t […]

Blogging Basics

Which Content Is King, When It’s All Buzz-worthy?

February 26, 2016

Zahara Jade

This week is a busy one if you slowed down enough in your own life and work as a writer and influencer to find out what is happening outside and in the virtual world. The Oscars are on Sunday and newscasters are already speculating about whom will be the best dressed. Oh, and of course […]

Grow Your Influence

Grow Your Influence: Boost Your Social Media Street Cred

February 19, 2016

Zahara Jade

Every social media influencer and wanna be influencer is looking for new ways to promote their personal brand and set themselves apart from the pack. This is challenging in a tech-driven world where people are glued to their mobile phones, checking Facebook and other social media apps like addicts. There is so much to discover in […]

Tools of the Trade

How to Generate Traffic for Your Small Business Website

February 18, 2016

Zahara Jade

It’s a bit expensive starting a business no matter how big or small, but it is even more expensive creating a website and generating traffic to promote a small business. Making your business known to the online community is certainly a sure way to boost your small business. Paid advertising is one of the fastest […]