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Social Media Skills

Social Media: Know Your Role

Melissa Cosentini
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With so many platforms out there to help support your blog, and social reputation many make the mistake of blasting the same content across all platforms. If we start thinking of our social platforms as individual employees in our big bad boss of a blog business, we start to understand that each has it’s own […]

Consumer Behavior & Social Media

Zahara Jade
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Thе rise оf social media has brought with in an entirely new marketing avenue for companies. Thе traditional ‘word-оf-mouth’ publicity has bееn replaced bу ‘word-оf-web. Consumers аrе increasingly heading tо social media sites bеfоrе making а purchase, which greatly influences their buying behavior. The reviews and feedback from existing customers found on these sites hold […]

Turn Your Twitter Followers Into Friends

Zahara Jade
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What’s better than having friends of your brand? Having friends that are active participants and supporters of your brand on social media! Whether you’ve worked hard to build a solid following on Twitter, or if you’re still getting to that point, it’s important that you focus some of your efforts on building a community out […]

Influencer Marketing – The Basics

Zahara Jade
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The growth of online social influence is affecting the growth of many businesses. Word of mouth marketing or social influence marketing is continually evolving along with the impact of social media on our daily lives. According to recent findings, 74% of consumers rely on social media to influence their purchasing decisions, while 81% are influenced […]

Using Social Media to Find Influencers

Zahara Jade
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Finding influencers within your space can be a laborious process, but the work can definitely payoff. When you are looking for influencers to build relationships with, turning to the popular social media networks is an easy way to identify, and begin interacting with, powerful personalities.  These sites are filled with influencers. Of these sites, LinkedIn, […]

What Stimulates Word-of-Mouth Activity?

Zahara Jade
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Online word-of-mouth marketing focuses around social influencers sharing the messaging of brands they love or have an existing relationship with. And it’s probably not news for anyone that this avenue of marketing is growing in popularity because it has proven to be successful time and time again. Yet that doesn’t mean it’s easy territory to […]