Yesterday I read an article about the outdated practices on social media. In fact, it was titled, “Common Social Media Practices That Are Already Outdated.” I get where the article was coming from, and I am not ragging on the author by any means. Still, I am positing that the practices mentioned in this article were never mainstream social media practices in the first place. Let’s take a look at what these so-called outdated practices are, why they were never a threat in the first place, and what methods are worth engaging in regularly.
Outdated Social Media Practices That Never Were
1. Devising fake social media accounts
As it was explained, the reason people created fake accounts was to boost visibility for their main social media account and send people to follow the official profile. Anyone participating in this practice is not a strong influencer, in my estimation. They do not have the qualities true social media influencers need to win over their audience, like authenticity, genuineness, connection, engagement. Folks who are willing to deceive their audience are playing a different game and losing, period.
2. Posting or sharing content without adding copy or quotes
Do you ever share an image without adding words? Perhaps there was a time in social media when people did this, which makes the practice outdated, but influencers know that if they want good reach, quality copy with targeted hashtags are a must.
3. Using social media posts for linkbuilding
If you know anything about SEO, you know that the rules change by the day. What may have been a year ago no longer holds true, and the same goes for five years ago and ten years ago. SEO practices themselves are almost outdated entirely, but Google has not included social media links in their SEO formula since early years of SEO. Instead, it makes sense to include links to blog articles or website pages in your social media posts, in order to increase web traffic, as well as interest in your brand and content, but it’s as simple as that.
4. Only sharing your own web pages on social
Over the past few years it has become abundantly clear that if you’re “all about you”, your social media presence will bomb in the most unfortunate way. Influencers and social media personalities who succeed have learned how to work the system, and it goes something like this (these particular rules mostly apply to Facebook, but are also useful for other social platforms):
- Share 80% inspirational and motivational content (that comes from places other than your own brand)
- 20% of your shares should be about your own brand
- Engage in paid ads to boost your posts, lest they fade away into the virtual wasteland
- Once you have paid ads going, your posts will be shown more often and gain traction, likes, and reach
If you ever did engage in any of these social media practices, well, it’s time to change your ways. If you never thought to partake, you are well on your way to social media success. The great thing about social media – albeit frustrating at times – is that it changes at a lightning pace and it’s the job of influencers to keep up with the latest and greatest techniques. Stick with the motto: in with the new, out with the old, and you’ll be golden.