The growth of online social influence is affecting the growth of many businesses. Word of mouth marketing or social influence marketing is continually evolving along with the impact of social media on our daily lives. According to recent findings, 74% of consumers rely on social media to influence their purchasing decisions, while 81% are influenced by their friends’ posts when making a buying decision.
Influence marketing is the process of identifying, engaging and supporting vocal social media users through conversations that can and do impact your brand, product or service. It’s the process of connecting with authorities in your niche.
Partnering with the industry authorities and leaders has been a successful marketing strategy for a long time. Think about how big brands have been marketing with sports figures or celebrities. This same concept can help you grow your business by connecting with the influencers in your market.
A key influencer isn’t necessarily the most powerful brand or celebrity. Instead, your best fit social influencer is someone who is very active online and is followed by your target audience. These are the people that family and friends turn to when they need advice, tips, and recommendations. They lead active and engaged communities – communities that will benefit your business!
You want to be aware of who these influencers are and to connect with them. They are the ones who can get you in front of the audiences you haven’t been able to reach yet. They can help drive leads to your business and visitors to your site.
Connecting with influencers allows even the smallest of businesses the opportunity to increase their trust and gain a larger reach.