Anyone who has updated their Facebook app recently knows that there are brand new emoticons available for use. Just when you were getting the hang of the good ole’ thumbs up “Like” button and sick of it at the same time, Facebook has graced America with their rad new moving “Reaction” emoticons. If you have absolutely no idea what I’m talking about, let me explain.
When you post something on Facebook now, anyone with a current app has the option of “reacting” to your post, using one of five emoticons: “like”, “love”, “haha”, “wow”, “sad”, or “angry”.
These new reaction emoticons have offered users a new diverse way to react to posts (hence the name, “reaction”). Emoticons are nothing new, and they are not only for users. If you are a blogger, influencer or marketer leaving emoticons out of your posts, you might just be missing out.
The Emoticon Way
Emoticons exist for a reason. Sure, they’re cute and funny and help us communicate without words. In the early days of email and social media they were deemed unprofessional by some, but if we take a step back and look at what they actually do, we can see their value.
Emoticons and Marketing
Emoticons provide the depth to virtual posts and words that is otherwise unavailable. Words are limiting even when spoken. Any content that is pure words can be dramatically improved with emoticons. Jokes, sarcasm, anger, and any other form of emotion are lost in translation in the social media landscape. Emoticons are the way to bring heart back into written language. Naturally images help, and can say a thousands words, but emoticons offer something different.
Marketing is all about touching the emotions of consumers. If you are able to include emoticons in posts, and receive awesome reaction emoticons back (on Facebook, for example), you know you are reaching the heart of your customers.
Emoticons and Micro-Influencing
There are numbers to back this all up, of course. Research has shown that posts which include emoticons, on average:
- Receive 33% more comments
- Are shared 33% more often
- Are liked 33% more often
Influencers can use emoticons everywhere, not just Facebook. The emoticons can help you connect with your audience on an emotional level, help you build trust, and develop a stronger relationship with them over time. Instagram is a great place to practice your use of emoticons. Many users comment and converse with emoticons.
Creating Your Own Emoticons:
Emoticons are also a great way to break language barriers, as they are used all over the world. If you are using a platform or blog without built in emoticons for any reason, there are shortcuts and less fancy ways to display your emotions with the keyboard:
: ) or : -) for ‘happy’. An extra bracket can be added for ‘very happy’, e.g. : ))
: ( or : -( for ‘sad’
; ) for ‘wink’
: D for ‘grin’
: P for ‘tongue out’, usually to express a joke, mockery or silliness
:s for ‘disgust’ or ‘dislike’
:/ for ‘ambivalence’
<3 for a heart, or ‘love’
;P for a flirting or joking tone
xD for extreme amusement.
Signing off, and Happy Friday!