If you are a blogger, Vlogger, Instagrammer, or other social media maven and you have not yet set foot in the world of livestreaming, than you are missing out. Livestreaming is not the end-all-be-all of social media, by any means, but it is a brave new frontier in digital marketing that cannot be overlooked. It is time to evaluate if streaming on Periscope, Meerkat, or Blab is worth the ROI.
1. #YOLO Audience
Livestreaming is one of the most direct ways to connect with a large audience, namely Millennials.
eMarketer speculated that 25 to 34-year olds made up the largest segment of digital video viewers of any age group by the end of 2015, accounting for more than 18 percent of 204.2 million digital video viewers in the U.S.
Those among the 18 to 34-year-olds, along with 12 to 17-year olds have the highest levels of digital video viewer penetration among all age groups, reaching levels of more than 90 percent.
No doubt, connecting with Millennials will boost your social street cred. If you haven’t considered reaching out to this particular market, let alone on digital video, perhaps 2016 is your year to shine.
2. Trust Building
It may seem counterintuitive, but filming live is one of the best ways to build trust with your current audience, and to gain trust with new followers. All content, until this past year, had an opportunity to be edited. Vine videos, YouTube videos, and Instagram snippets – you name it, content had to be edited to fit the platform. Periscope and Meerkat splashed on the market sans editing tools, and poof! Reality streaming at its best. Now we know what you really look like when you fumble with your words. Sure, you may have taken some time to set the scene of your home office, but there something happens in live video. The veil we get to hide behind no longer exists.
That means that viewers can trust that what they see is the real deal. Social street cred elevated. Boom.
3. Righteous Content
When is the last time you were able to provide your audience with fresher-than-fresh content that was not rehashed from old stuff? Livestreaming apps provide a wonderful opportunity for you to create completely unique content that will be seen for all of 24 hours (at the most, unless you save your streams through a service like katch.me).
Instead of just writing and taking photos about that awesome 15 minutes key lime pie recipe you designed this week, now you can walk your fans through how to make it, step-by-step, in real time. You can take your viewers on a bicycle ride through your town, or to the shelter as you adopt your very first dog. All kinds of new content that before could only be captured in words and photos (and edited film), you can now broadcast live throughout the world.
4. Reach Higher Heights
The reach you can gain through livestreaming is quite big. Consider Periscope, for example. If you share a live video stream via Periscope to your Twitter feed and it is picked up by Twitter Moments, (in part because your title is decorated with trending #hashtags), you have now just increased your viewership 50 fold.
Social street cred at an all time high.
Still unsure if it’s worth hopping on one of the livestreaming platforms? Don’t take my word for it, give it a shot! Be sure to cross-promote your new profile so fans know when and where to find the new streams.