Using Social Influence to Create Measurable Economic Value
This video of Mark Schaefer interviewing Sandy Carter, the leader of IBM’s social media initiatives, is just too good to not share. If you’ve got 7 minutes, you’ll definitely want to watch as Sandy and Mark discuss the current state of social influence marketing.
After you watch, we’d love to hear your take on Mark and Sandy’s discussion. What do you think is the valuable takeaway?