Today’s article is dedicated to the ever changing industry of social media. We love it, we hate it, it is our job, it helps our business grow, it helps our communities thrive and knowledge spread, and it changes faster than you can blink. Social media is in part what the companies who build the platforms make it, and in part a user-created experience. Those of you reading this are likely everyday folk working on building a blog following, a writing career, or influence. You might not be Kardashian-status, but have no worries, because the truth is that you probably know way more about social media than Kim Kardashian or any of her sisters. Why? Well, anyone as infamous as one of the Kardashians already has a massive following without doing a thing. They don’t need to lift a finger (ok, well maybe they lifted their fingers to capture and post the slew of selfies you see on their Instagram profiles but nevertheless) because flocks of people want to know what they are doing. You, on the other hand, have to bust your butt to gain an impressive social media following. Here’s what Kim Kardashian and any social media celebrity could never teach you about social media, along with social media tips for the future you’ll want to sock away for a rainy day.
Top Social Media Tricks a Celebrity Could Never Teach You
1. Selfies alone won’t cut it.
Kim Kardashian is famous for her selfies. She does them well, but what you don’t really see is all of the prep that goes into her selfies. Even in the selfies that appear to be “on the fly”, Kim is decked out head to toe in the latest fashion and layers of makeup. Her Instagram page is as well groomed as she is. A lot of times she acts like it isn’t, but if you look through her profile, you can see that it’s nothing less than spotless.
She won’t tell you this, and she makes her home life, family life, and instagood on the fly pics look natural, but are they?
If you are building your social media profile so that you can be a brand influencer, for your brand, or for a purpose other than your own personal reasons, know that the images you share matter. So when you think of taking or sharing that next selfie, think about how your fans will receive it and if it improves or diminishes your image.
2. A few followers is a great place to start.
Micro-influencers are the new fad. Millions of followers are great, but how much influence does anyone really have on that many people? Less than you might think. The influencers who are connected with their fans, who know what they want and how to engage with them are the ones who began with a handful of loyal followers and grew from there. Starting with ten followers? Perfect, you can only go up. Learn more about celebrity influencers vs. micro-influencers: Is Celebrity Dead? Micro-Influencers’ Power Over Consumers is Real.
3. Creating and following a social media strategy is worthwhile.
I’m not saying that Kim Kardashian or any other celebrity has built their social media without a strategy, but that’s how it appears to us. What is important to understand is that if you are not already world-famous, creating and then executing a well-thought out social media marketing strategy will only benefit you. Some things to think about:
- What are your social media goals? Brand awareness, follower growth, securing brand sponsorships, or another goal will determine the direction you take with your strategy.
- Create a weekly, monthly, quarterly and annual plan.
- Include group collaborations in your plan to expedite your growth.
- Read this excellent step-by-step guide for creating your social media marketing plan.
You may reach Kim Kardashian status, and you may not. None of that matters. What does matter is that you stay true to what you are doing, you feel confident in your brand, you feel passionate about what you are doing on a daily basis, and you keep going even when you are lost because soon enough the social media landscape will change once again.