We can all admit that as social media experts and online gurus, picking up a book is not necessarily the first thought in our mind. I get it; opening your smartphone or computer is far easier than opening a physical book or – dare I say – going to the trouble of loading a book onto your kindle. I’m sure that all of the articles I’ve written can be compiled into a book about influencer marketing at this point, but until they are, I’ve decided to compile a list of books others have written on influencer marketing.
Some of these books are influencer specific, some related to marketing, and others just all around interpersonal relationship books.
List of Books to Help Grow Your Influence
1. How to Win Friends and Influence People, Dale Carnegie
This book has changed many a person’s life. Although it was originally published in 1936 it is still very much relevant today. Whether you use it to improve your social influencing skills or interpersonal relationships in real life, it will prove to be one of those books that changes your life. If you have any friends who have read this book in recent years, you likely hear them referencing it!
“Talk to someone about themselves and they’ll listen for hours.”
“Names are the sweetest and most important sound in any language.”
“Winning friends begins with friendliness.”
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
2. Contagious: Why Things Catch On, Jonah Berger
This is a great book for brands and influencers to read to understand the psychology behind word of mouth.
“Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.”
“Making things more observable makes them easier to imitate, which makes them more likely to become popular.”
“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help takes a wrong turn.”
“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.”
This book strategizes influencer marketing from the brand and influencer aspects.
4. No Logo, by Naomi Klein
A book that looks into the history of marketing, how brands came to be, the importance of branding, logos, and more, this is another book that was ahead of its’ time. An excellent read for brands, marketers, and influencers alike.
“So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.”
“Scott Bedbury, Starbucks’ vice president of marketing, openly recognized that “consumers don’t truly believe there’s a huge difference between products,” which is why brands must “establish emotional ties” with their customers”
“Since many of today’s best-known manufacturers no longer produce products and advertise them, but rather buy products and “brand” them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.”