Does your head spin from the mere sound of the term “SEO”? You might be a prolific writer, digital marketer, online genius, social media guru, influencer extraordinaire, and still have no idea how to “boost your SEO” like the experts recommend. Some say there’s a lot to it; some say there’s not too much to know but a little effort will do the trick. Most of us are stuck in the big, bad, dark abyss that we know of as SEO Land (not be confused with LEGO Land although I admit it’s tempting at times), at a loss with how it works and what exactly is needed to optimize content.
Ok, so you may not be in the SEO dumps or even care about SEO. Why should you? I’ll tell you. “According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. After all, what is the point of creating so much content and graphics if it is not visible to the audience when they run search query.” (SEO Nick)
Today is your lucky day – you no longer need to pout in the SEO Dumps – I’m here to the rescue. I will share five experts tips on how you can improve your website ranking and clicks on your articles, starting today.
Expert Tips to Get Your SEO Mojo Back
- Keywords are still in style
Experts have been speculating that keyword optimization (often a dreaded term for the more creatively-inclined, less computer-savvy) might be going out of style, but in fact through 2016 keywords are a big part of your SEO foundation. Some changes have taken place for Google’s ranking system.
When it comes to keywords, Jayson DeMers, a contributor at Forbes, recommends the following; “focus on finding relevant topics and themes to structure your content around. Instead of going through the process to choose one or two words or phrases to write about, use your findings to learn more about your audience and their needs and interests.”
- Focus on the page
Although keywords are still important, experts “have seen a shift away from the one-to-one relationship between using these keywords and achieving high rankings.” Suggested methods to approach SEO in the current state:
- Average word count for ranking articles is greater than what you might expect (or want). The average for top-ranking content is in the range of 1,140-1,285 words.
- Integrate proof and relevant terms.
- Proof terms – phrases or words that must be used for a particular topic
- Relevant terms – loosely related words or phrases (less strict than proof terms)
- Example: Proof terms in an article about influencer marketing would include “influencer” or “marketing”. Relevant terms would include “social media”, “brand marketing”, or “content marketing”.
- Integrated keywords – experts say that keywords should still be integrated into the content, focusing on including them in titles, headers and subheaders, introduction paragraphs, and conclusion paragraphs.
- Internal links – Including links within your site in an article is a great move. The number of high-ranked pages with internal links has increased year after year.
- “What counts is not the total number of internal links, but rather the optimization of the internal structure and page information so that the user (and also the search engine) is optimally guided through the provider’s content and to ensure that the user stays on the page and is satisfied.”
- SEO across your site – none of this will do any good if your entire website is not SEO optimized. All of the hard work you put into the keyword searches, integrating keywords, proof, and relevant term focus, etc., will do little good unless there is site-wide SEO unification.
Tune in next week for more ideas on how to escape the SEO Dumps in 2016.