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Blogging Basics

How to Make Your Brand (and Blog) Sparkle: Content Creation

Zahara Jade
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Yesterday I reviewed the basics of branding, which can help boost the image, traffic, and eventually, sales on your website or blog.  Naturally the foundation of any solid, successful, sparkling brand is one in which the founders have thought through their brand messaging, company vision, and how these can be expressed on the web.  From there, branding comes […]

What Is Evergreen Content and Why Should You Use It?

Zahara Jade
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Bloggers, writers, influencers, marketers, listen up.  If you have not heard the term “evergreen content”, it’s time to step up your game.  While it’s great to write what you are passionate about and write authentic, unique content from the heart, none of it will matter in the end if no one is reading your articles. […]

Growing Your Blog Traffic by 20,000 Visitors Per Month: Myth or Reality?

Zahara Jade
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Cyberspace promises from one expert or another seem to be thrown around like candy these days; pie in the sky achievements that sounds improbably at best. Bloggers who claim they average $10k per month in revenue, website owners who have grown traffic by 20k+ per month, Instagrammers who attain 100k followers in the first week. Any casual search on Pinterest […]

Blogging for Influencer Marketing

Zahara Jade
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A Blogger’s World Bloggers, the majority of you are great at what you do.  Even those of you who write infrequently, or for kicks, you have taken the first step that every blogger needs in order to become a successful blogger: You got over yourself. Yep, that’s right, you set your ego aside, rolled up your sleeves, […]

5 Key Steps to Beginning a Blog

Zahara Jade
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Many people are curious how to begin a blog, what it takes, what they need to do to set up a blog – all in the name of influencer marketing.  That is a comprehensive topic that could cover a year-long course at a University, but today we will briefly cover some beginning steps to becoming […]