Do you blog for a living? Many blogs survive on blogger giveaways. Others on the opposite end of the spectrum survive on unique content with the rare giveaway. Regardless, it seems that giveaways are a useful and, at times, essential aspect of blogging.
Does it seem that along with a free giveaway, you are giving your first-born child? Some bloggers do, and they are not happy about it.
A recent Facebook blogger group stumbled upon this very discussion, and it seems that some bloggers are not too happy about the status of giveaways. The conversation went something like this:
“Blogger giveaway requirements now seem to be like, ‘Give me the blood of your first born child to win this $50 gift card'”, and continued with unhappy comments about bloggers spamming friends for giveaways. Comments on the post mimicked the sentiments, suggesting that spammy giveaways are passé, uncouth, and harmful to the blogging industry.
An article in the Huffington Post from a career girl-turned-mommy blogger reflected what she calls the “dark side” of mommy blogging; the review and giveaway bloggers. On the outside it doesn’t seem quote on quote bad or malicious, but the general perception from the public and peer bloggers is not very positive.
Mommy bloggers who participate in reviews and giveaways get a bad rap because of the segment of that group who take advantage of the system by seeking a quick payout and free products, rather than working for an honest living and true product reviews to help consumers.
Avoiding the Mommy Blogger Stigma: What You Can Do
There are some things you can do, whether far along in your career or having just started, to support the positive side of blogging and avoid the negative stigma of the “giveaway blogger”.
As the author from the Huffington Post article did, you too can rebrand yourself. You are so much more than a mom, and it seems that the “dark” stigma lingers over mommy bloggers. Whether valid or not, it simply is. If you are a genuine blogger wishing to set yourself apart for your writing, your opinion, and expand your career as an influencer, a personal rebrand is a great idea regardless. Moms are always so much more than mothers, and you can always still write about mothering in your new blog, whatever that is.
- Review selectively
Don’t do a review for each and every opportunity you get. Publishing unique content is the single best way to build trust, loyalty and influence. If you are genuine and authentic in your writing, it stands to reason you would only review products and brands that speak to you, that are in line with your beliefs. Consider limiting reviews to one per month.
- Collaborate with elevated peers
Uncover bloggers you admire, reach out to them, and begin a working relationship with them (maybe even a friendship). Gaining inspiration from such folk can only help you raise your blogging standards and aim to do better each and every day.
- Ditch the giveaways – mostly
People like giveaways. They do not like spam. They do not like being part of a spammy email offering a giveaway if they pass the spammy email and send in the [blood of their first born, or fill in your own worst nightmare]. Consider an elegant, worthwhile giveaway that your fans and followers would just love, like a gift card to Lululemon, or your favorite makeup company. No one needs a free giveaway for Combos.
- Intuition leads the way
At the end of the day, you know what feels right. You may just be a person who would choose to sell your soul for a dollar, whether in the corporate world or the mommy blogging world. On the other hand if you are a person who wants to make a positive impact in the world and improve your community with the little time you have here on Earth, why not infuse that intention into your writing and blog?
These are powerful things to consider as we enter the New Year. It may mean a huge change in your income, initially, or your writing. At the end of the day, will you be able to look yourself in the mirror and know that you are the best version of yourself you can be?
Happy New Year, bloggers. Make it a happy, positive, loving, supportive one.