Do you ever wonder if the hours, days, weeks, and months of work you put into your blog is paying off? You can see the numbers are not where they need to be, but you still have hope that it will take off one of these days. With so much content floating around the internet it’s hard to know what to do, especially when there is so much to do for your blog. Every. Single. Day.
Fear not, I have done the heavy lifting for you. Today I am bringing you a list of the top four blogging trends from this year that can help your blog. Don’t change your entire setup, but read through this list and see if there are a few tweaks you can make which will take your blog to the next level, Ms. Blogging Bosstress.
4 Blogging Trends to Follow Today
1. Video Content
Have you added any video content to your website? If not, this is one trend you can integrate into your blog strategy today that will have lasting effects. A video feels live and interactive (see #3 Live Streaming for actual live content) and provides a medium for you to connect with your readers on a more intimate level. When they see your face or hear you speak, or watch art you have crafted into the form of a video, they feel a deeper sense of connection with you as the creator.
Statistics Proving I Should Care About Video Content in My Blog:
- Online video accounts for 50% of all mobile traffic
- 55% of people watch videos online every day (are you one of them?), and 78% of people watch videos online every week
- Experts project the 57% of consumer internet traffic that is taken up by videos will rise to 69% by 2017 and 79% by 2018
2. Bloggers, Content Marketers, and Copywriters Become One
Elizabeth Bradley, a marketing blogger I am fond of and gathered research and inspiration from for this very post, is predicting a trend that will bring copywriting, content marketing, and blogging to merge. To a great extent, I can agree with her. Moreover, this trend that is already happening is crucial for bloggers to join. We live in a world where a good writer is a good writer, so that means that a good blogger is just as good at copywriting (writing sales copy on behalf of a company). What this also means is that bloggers are now position – with social media and access to fellow bloggers and influencers – to do copywriting and content marketing on their behalf.
3. Live Streaming
If you haven’t heard, live streaming is all the rage. Millennials, marketers, millionaires and more are using platforms like Periscope, Meerkat, Blab, and Facebook Live Stream to share content with audiences worldwide. So why should you care about live streaming? If you want anyone to read your blog, you want your visits and clicks to go up, and want brand sponsorships (to get paid to write what you love), having a sound marketing strategy in place is as important as writing is to the success of your blog. If you haven’t built live streaming into your marketing strategy, now’s the time.
Live stream videos offer an opportunity for real-time, genuine connections (for the majority) between blogger (you) and the audience. It is a chance for you to take readers inside your world, to show them how you live, where you go, an inside look into your writing techniques, and so on. There is no other medium around that allows people as brands to connect with their fans and customers on such a personal basis, short of meeting them in person. Use this to your blog’s advantage, and be sure to send people over to your blog after a stream to read your excellent work!
Collaborating with fellow bloggers and writers is not as difficult as you might think, and today I’m going to make it even easier for you. Find and join Facebook Groups that relate to bloggers, writers, and coaches. In these groups, you will find inspiration, motivation, a place where folks discuss business strategy, where you can connect and launch collaborative efforts with other bloggers, and more.
It’s a very good idea to look at general Facebook blogging groups, but with so many nowadays, you will be better off searching for groups within your niche.